iGamingNuts.com – Affiliate Policy

What is Affiliate Marketing?

Affiliate marketing is a commission-based business model where companies—such as online casinos or bookmakers—reward third parties (affiliates) for referring new customers. These third parties can be influencers, comparison tools, or affiliate sites like ours.

iGamingnuts.com is such an affiliate. When you sign up or play via one of our links, we may receive a commission. This comes at no additional cost to you, and it has no impact on your experience with the casino or the outcome of your gameplay. Commissions are paid by operators as part of their broader marketing budgets and do not influence pricing or player rewards.

This business model allows us to provide free content, tools, and comparisons without charging users. However, it also requires a high level of editorial integrity, which we address in the next section.

From a regulatory standpoint, affiliate marketing is considered a form of advertising. In the United Kingdom, the Advertising Standards Authority (ASA) requires that any promotional content involving financial incentives – such as commission – complies with the CAP Code and is subject to the same rules as traditional advertising. This is one of the reasons that we created this page to inform you.

How Affiliate Links Work

Most affiliate partnerships rely on tracking mechanisms to attribute new customers correctly. The most common method is through affiliate links—URLs that contain unique tracking codes. These codes allow operators to identify which partner referred the user, ensuring that commissions are assigned accurately.

While these tracking codes are technically embedded in the links on our site, they are usually not visible. This is intentional: affiliate URLs tend to be long and unreadable, which can confuse users without offering any practical benefit. That said, users with a technical interest can easily inspect the source if they wish to verify the presence of tracking parameters.

In addition to link-based tracking, affiliate programmes may also use cookies. These small data files are stored in your browser when you visit our site and contain information that allows operators to recognise the referral source even if you don’t click through immediately. If you return to the casino’s site within a defined time window, the referral still counts—ensuring fair attribution.

A third method, typically used in influencer marketing, involves manual referral codes. These are less common on sites like ours but serve a similar purpose in tracking user origin. An example might be a promo such as “Use code IGN10 to receive a bonus.” Each mechanism serves the same underlying goal: accurate and transparent tracking of user referrals.

Objectivity & Editorial Independence

At iGamingnuts.com, we are committed to providing honest, independent, and unbiased reviews. While we maintain affiliate partnerships with licensed operators, these relationships have no bearing on how we evaluate, rate, or rank the casinos featured on our site. No operator can buy a favourable review or a higher position in our rankings – those must be earned through quality and performance.

Every casino listed on iGamingnuts undergoes a rigorous evaluation process conducted by our in-house team. We personally test each platform, assessing the software, game selection, bonus structure, user experience, payment options, and support responsiveness. Our reviews combine technical scrutiny with hands-on analysis to ensure that all information is accurate, relevant, and useful.

To maintain transparency and integrity, we follow strict internal guidelines—outlined in detail in our “How We Rate Casinos” section. These include clear criteria for scoring, consistent methodologies for comparison, and procedures for updating content when changes occur. Subjective impressions are always labelled as such and backed by reasoning.

Our goal is not to sell a product, but to give you the tools and insight to make informed decisions. We believe that trust must be earned, not assumed – especially in an industry where financial incentives are commonplace. This policy exists to make our approach visible and verifiable.

Responsible Gaming Commitment

At iGamingnuts we are fully committed to Safer Gambling or Responsible Gaming: we see gambling for what it is – an exciting form of entertainment that comes with certain risks. Our role as an affiliate does not diminish our responsibility to promote safer gambling practices. On the contrary – we view transparency and harm prevention as integral to our credibility and long-term relevance in this space.

We fully comply with all applicable advertising regulations, including the standards set by the United Kingdom Gambling Commission (UKGC) and Google’s policies on gambling-related content. This includes age restrictions, responsible messaging, and ensuring that our content does not encourage excessive or unsafe behaviour.

Although we earn revenue through affiliate commissions, we do not want you to play if you are underage, at financial risk, or otherwise vulnerable. Our Responsible Gambling section outlines practical steps you can take to reduce harm, as well as contact points for professional support. We encourage every visitor to consider not just whether they can play, but whether they should.