Betting Brilliance: The 7th Edition of the Bookmaker Awards
The Bookmaker Awards 2024 have once again set the benchmark for excellence in Poland’s sports betting industry. Organized by iGamingNuts Group, the company behind LegalniBukmacherzy.pl, this prestigious event recognized the best bookmakers of 2024, celebrating innovation, user experience, and market leadership. With new award categories, fierce competition, and standout performances, the gala—held in January 2025—highlighted the top performers in Poland’s regulated betting market. Discover the key winners, industry trends, and what made this edition of the Bookmaker Awards so significant.
Celebrating Excellence in Poland’s Sports Betting Industry
In the world of iGaming, recognising and rewarding excellence is a tradition that drives innovation, fosters competition, and enhances the overall experience for both bettors and everyone that works in the industry. For the seventh year in a row, iGamingNuts, the team behind LegalniBukmacherzy.pl, hosted the prestigious Bookmaker Awards, Poland’s leading event celebrating the very best of their regulated sports betting market.
Held on January 28, 2025, at the Radisson Collection Hotel in Warsaw, this year’s gala once again gathered key industry figures to honour the bookmakers who excelled over the past year. The evening provided a platform to reflect on 2024’s achievements and look ahead to what the industry has in store for the coming year.
A Growing Competition: New Categories and Adjustments
Each edition of the awards evolves to reflect industry trends, and 2025 was no exception. This year, a record 17 awards were up for grabs, highlighting the increasing competitiveness of the market. While the awards for Best Responsible Bookmaker and Best Offers for Ski Jumping and Speedway were retired, four new categories were introduced: Best Special Bets (non-sport), Best Welcome Offer, Best Promotions for Regular Players, and Best Offer for Basketball.
A notable return was the Best Affiliate Manager award, making its comeback after a two-year absence. These changes ensured that the awards remain relevant, capturing the full spectrum of excellence in the industry.
Bookmaker of the Year: Superbet’s Unmatched Dominance
The most coveted title of the night, Bookmaker of the Year, once again went to Superbet—marking their third consecutive win. A true hat-trick in sporting terms, this well-earned victory was the result of consistent excellence across multiple areas, from competitive odds to an intuitive, feature-rich mobile platform.
Superbet has set the benchmark with innovations like BetSwipe, early bet settlements, and one of the most extensive betting markets available. Their customer-centric approach, backed by cutting-edge technology and creative marketing, made them the undisputed winner of 2024’s top honour.
Debut of the Year: Admiralbet’s Strong Entrance
Breaking into Poland’s highly competitive betting market is no easy feat, but Admiralbet made an immediate impact. Their aggressive promotional strategy—including a 0% Margin offer—and user-friendly interface positioned them as a formidable contender from day one.
Strong customer service and a well-optimized mobile experience further solidified their reputation, securing them the Debut of the Year award. While refinements to their welcome bonus could enhance their offering, Admiralbet’s promising start suggests they are here to stay.
User Award: GOBET Wins the Bettors’ Vote
Unlike the other categories, which are determined through expert evaluation and market analysis, the User Award is entirely decided by public votes. This year, GOBET emerged victorious, securing over 31% of the vote—outpacing Superbet (18.82%) and Fortuna (16.84%).
This result highlights GOBET’s growing influence in the Polish market. With strong promotions, responsive customer service, and an intuitive platform, they have clearly struck a chord with bettors.
Excellence Beyond Sports: Key Category Winners
Best Bookmaking Odds: TOTALbet
TOTALbet successfully defended its title in this highly competitive category. With Euro 2024 capturing bettors’ attention, TOTALbet consistently delivered the best odds across major football events, including the Champions League and top European leagues.
For those placing accumulator bets, TOTALbet’s game without tax offer, combined with low margins, provided some of the highest potential winnings. Their dedication to maximizing bettor value made them a clear winner.
Best Mobile App: Superbet
Superbet reaffirmed its dominance in the mobile betting space, securing this award for the third year in a row. Their app continues to set the standard, offering reliability, intuitive design, and unique features such as Goal Replays and real-time notifications. Even under peak traffic conditions, the user experience remains seamless.
Best Marketing: Betclic
Betclic took home the Best Marketing award, thanks to its impactful Tax-Free Game campaign and deep integration into Polish football sponsorships. Their strategic partnerships—ranging from lower-division football teams to influencer collaborations—gave them a clear edge over competitors.
Best Live Betting: STS
After a brief break from the top spot, STS reclaimed the Best Live Betting award. Their rapid bet settlements, dynamic odds adjustments, and extensive coverage of global leagues ensured a top-tier live betting experience. This victory marks their return to dominance in this category.
Best Special Betting: Betfan
A new category for 2025, the Best Special Bets (non-sport) award went to Betfan. Offering a diverse range of wagers on entertainment, politics, and niche sports, they demonstrated that betting extends far beyond traditional sports markets. Their commitment to engaging and unique betting options made them a deserving winner.
Customer-Focused Excellence
Best Welcome Offer: forBET & TOTALbet
For the first time, this award was shared between two bookmakers. forBET impressed with its high-value cashback bonus and additional deposit promotions, while TOTALbet stood out with its three risk-free bets, providing new players with a low-risk introduction to betting.
Best Promotions for Regular Players: Fortuna & GOBET
Loyal players were well rewarded in 2024, and Fortuna and GOBET jointly claimed this award. Fortuna’s 30+30 promotion and GOBET’s daily Happy Hours kept players engaged with continuous offers throughout the year.
Best Customer Service: LVBET
LVBET regained its Best Customer Service title, thanks to its exceptional 24/7 support—crucial for bettors following global events like the NBA and UFC.
During extensive testing, LVBET’s consultants proved knowledgeable and solution-oriented, going beyond scripted responses to genuinely assist users. Notably, their direct consultant approach, bypassing chatbots, was a standout feature.
Behind the Scenes: Recognising Industry Leaders
Best Affiliate Manager: Igor Kośliński (Fortuna)
Recognising the efforts behind the scenes, Igor Kośliński was named Best Affiliate Manager for 2024. His work with Fortuna played a crucial role in strengthening relationships with partners and maintaining a dynamic affiliate program that significantly contributed to the bookmaker’s success.
Best in Sports Betting Markets
While operational excellence is crucial, a bookmaker’s success ultimately depends on the quality of its betting markets. The following operators stood out in their respective sports categories:
- Best Football Offer: Superbet
- Best Tennis Offer: Fortuna
- Best Basketball Offer: STS
- Best Esports Offer: LVBET
- Best Combat Sports Offer: Betclic
Each of these bookmakers provided bettors with the best odds, market variety, and overall betting experience for their respective sports. Their commitment to improving sports-specific offerings made them the clear winners in these categories.
Another Year of Excellence in Sports Betting
The 2024 Bookmaker Awards once again celebrated the best in Poland’s regulated betting market, highlighting innovation, user experience, and industry leadership. With competition only growing fiercer, all eyes are already on next year’s awards.
Who will rise to the top in 2025? One thing is certain—the race is already underway!